Consider the jig as the best of all lures. Shortly after man started  making hooks from wood, stone and bone, he figured out the advantages of  a jig. Read on to learn how to use a jig fishing lure.
- Accept the fact that something fluttering up  and down stimulates the "strike" option in a game fish's brain more than  something fluttering through the water parallel with the bottom. The  fish thinks both types of erratic movement is that of wounded or  crippled bait, but something fluttering up and down is more crippled and  the easiest meal. 
 - Use a long pole for jigging. If you are in deep water jigging  straight up and down, the further you get the lure away from the boat's  bottom silhouette, the less wary the fish are. If you are on a  stationary pier, it doesn't matter. Make the up and down movement as  erratic as possible by using the lightest possible weight, if any, to  keep the jig going up and down. 
 - Select  a jig in the fishing section of your favorite store.  If you are fishing on the Gulf Coast, you won't be able to jig straight  up and down because the bays and surf are shallow. You want a jig that  is weighted so that you can cast it a considerable distance. The jigging  then becomes a series of "bounces" off the bottom or before the jig  hits the bottom. Jigging off the bottom is a lot less work and will  catch more flounders. A jig doesn't need to "flutter" as much as a jerk  or swimbait, but it doesn't hurt.
 -                                    Color is more important on a jig than many other types of  lures because when it hits bottom the "thud" often attracts a fish. The  fish must be able to differentiate the momentarily still lure from its  environment. Pick very light colors and stay away from tan or beige.