52 Trade Houses Part 2: The Wyeth Hardware Company

Over the course of the next year, we'll be detailing the history of 52 companies that sold branded fishing tackle. 52 trade houses in 52 weeks -- some obscure, some famous, and all available exclusively here on the Fishing for History Blog! If you have any items from the week's entry you'd like to share with us, please send it my way and I'll make sure it makes it on the blog.

For a discussion of what exactly trade tackle is, Click Here. Enjoy the 52 for 52!


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Trade House Tackle, Part 2:
The Wyeth Hardware Company

The Wyeth Hardware Company of St. Joseph, Missouri was one of the numerous wholesaling concerns that sprung up in the nineteenth century in the Mississippi Valley. This is because the river served as the demarcation point for Westward Migration, and firms like Wyeth, Blish-Mize & Silliman, and the many St. Louis wholesale hardware concerns got their start outfitting settlers.

This particular company was founded by William Wyeth in 1860. Wyeth moved to St. Joseph, Missouri in 1860 with his wife Elizabeth and founded W.M. Wyeth & Company. He grew wealthy very quickly, and notably commissioned in 1879 a 43-room Gothic mansion that stands today as a museum and as exemplary of this style of architecture. It is known today as the Wyeth Tootle Mansion.


Born in Harrisburg, Pennsylvania, William Maxwell Wyeth (1832-1901) had been in the dry goods business since the early 1850s, but got into the hardware line in 1856 with Lewis & Wyeth, a firm located in Chillicothe, Ohio. As an early Missouri history stated, "Wyeth settled in St. Joseph, Missouri, selecting it above the other localities which he inspected during…weeks of travel."

He chose St. Joseph because, as the magazine Do It Yourself Retailing declared in 1986, it was "the greatest wholesale outfitting point [for wagon trains] west of St. Louis. The wagon trains needed everything — pots, pans, tools, water barrels, lanterns." Wyeth supplied them with the goods needed to build the West.

After a disastrous fire in 1866, the company rebuilt in larger quarters and dealt specifically in hardware until 1872, when he expanded into saddle and harness making. In 1881, the company was incorporated as Wyeth Hardware and Manufacturing Company.

By this time the firm was one of the the most prosperous in the state, and joined by his son Huston Wyeth, the pair were two of the most prominent business men in the whole region. In 1901, when William Wyeth died and was replaced as president of the firm by Huston, it was one of the twenty leading wholesale hardware firms in the nation, with business in ten states and a massive saddle making subsidiary. In 1910, the company issued a Golden Anniversary history detailing its half century of growth.




(Left) William Wyeth; (Right) Huston Wyeth.
Like most wholesale hardware concerns, the company sent out massive catalogs, often 1500-2000 pages in length. These show up occasionally for sale.



Wyeth Hardware had two major trade names. The first was WYCO, which was used on everything from hammers to shotguns. The second was the "Wyeth Shield Brand" which was sold with the pithy slogan, "Wyeth Shield Brand, the Goods in Demand." This was used on everything from household to hardware items.



What is not known is whether it was branded on any fishing tackle. I suspect if might have been, but I have not seen it to date.

What I have seen, the only actual branded piece of Wyeth tackle I've run across, is a great line spool marked "100th Anniversary Braided Nylon Casting Line." At some point, Wyeth began backdating the founding of the company to 1859, so this particular spool dates to 1959.



Wyeth Hardware and Manufacturing Company became The Wyeth Company after World War II, and managed to survive the 1960s, which put many such firms under. However, it did not survive the 1980s. The last reference I can find to it was 1986.

However, the company was in business for too long to have so few pieces of fishing tackle. There has to be more than just line spools. They clearly sold tackle for many of the 120+ years they were in business, and if they were like other similar firms, somewhere there must be a reel, rod, or other piece of tackle marked WYCO or Wyeth.

Have you seen any Wyeth fishing tackle?

-- Dr. Todd

52 Trade Houses Part 1: Yellow Front Stores of Arizona

Over the course of the next year, we'll be detailing the history of 52 companies that sold branded fishing tackle. 52 trade houses in 52 weeks -- some obscure, some famous, and all available exclusively here on the Fishing for History Blog! If you have any items from the week's entry you'd like to share with us, please send it my way and I'll make sure it makes it on the blog.

For a discussion of what exactly trade tackle is, Click Here. Enjoy the 52 for 52!

o - o - o - o - o - o - o - o - o - o - o - o - o - o

Trade House Tackle, Part I:
The Yellow Front Stores of Arizona

We don't get very much trade tackle from the American Southwest, so when we do find a piece of tackle branded by a firm in this region, it is extra special.

In this case, the company in question -- Yellow Front Stores -- was quite a fixture in Arizona and the surrounding area from the 1950s through the 1980s. Founded in Phoenix in the early 1950s by Jake Henegar, the first Yellow Front Store was actually an army surplus outlet.

Henegar was an adroit salesman and eventually turned this one military surplus outlet into a series of discount stores that eventually spread all across the Southwest. Yellow Front Stores expanded their stock in the late 1950s to include outdoor gear ranging from camping gear to fishing tackle and began to offer everything from housewares to clothing.


1959 Yellow Front Store ad featuring fishing tackle from the 31 March 1959 Arizona Republic.
By the 1970s, Yellow Front Stores were prominent newspaper, television and radio advertisers, and had become so profitable that eventually there were 109 stores in seven states.


1965 Yellow Front Stores ad from the Arizona Republic. Note that by this time they were offering their own fishing guide.
They sold a lot of fishing tackle, but the vast majority of it was name brand tackle such as Zebco reels and St. Croix rods. However, they did brand some fishing tackle with the Yellow Front Store name. Here's an example of a 1960s Snelled Hook Packet sold under the "Arizona Sportsman" brand. Note that at the time this packet was sold, the firm had fifteen stores in Arizona.


It has not been determined if other kinds of tackle were sold under this name, but it can be assumed that fishing line, hooks, and sinkers were similar branded.

The company became a victim of 1980s corporate greed. Henegar presided over the company until his death in the early 1980s, when the company was sold to Lucky Stores. In 1987, Lucky sold the 104 Yellow Front Stores for $50 million to Kenmare in an effort to avoid a hostile take over by corporate raider Asher B. Eshelman. In 1990, the company went bankrupt and the Yellow Front Stores were closed.

Yellow Front Stores and their Arizona Brand of fishing tackle are neat collectables and rare examples of Southwestern trade tackle.

-- Dr. Todd