Saturday, July 3, 2010

Deconstructing Old Ads with Bill Sonnett


The Jamison Fly Rod Wiggler

The March 1918 issue of National Sportsman brings us an advertisement, as well as a “Try out & Test Report” on the Jamison Fly Rod Wiggler. National Sportsman was famous for these “Test Reports” which in fact were more like promotional pieces that were always accompanied by paid advertising somewhere in the magazine. The author of these “Test Reports” was of course the editor. As we have written earlier he was the none other than the “King of Promotion”......Dixie Carroll!





-- Bill Sonnett